Air Asia Berhard Research Paper Example | Topics and Well Written Essays - 1750 words

Air Asia Berhard - Research subject ExampleThis section of the paper seeks to assess how Air Asia would change its business position in its effort to expand its operations in the UK market. atomic number 53 of the major initiatives that the federation has emulated in order to improve its profitability is expansion of operations through increase the number of routes. For example, the company has created connection with various regions within Asia such as Vietnam, Shenzen, Indonesia among others. Even though the company enjoys strong customer loyalty in the home(prenominal) market, it has to emulate different strategies in order to penetrate UK market. This is based on the stiff tilt and diversified environmental factors that determine the operations of UK airline industry. In the Malaysian market, Air Asia has remained free-enterprise(a) by offering low travelling fares to its customers. However, this is achieved at the expense of its employees who are given lower salaries. Due to the stiff competition in the UK airline industry, Air Asia has to increase its wages and salaries in order to motivate its employees. Otherwise, its employees will search for jobs in UK airline companies that are offering competitive prices. In the same way, Air Asia has low overhead costs. It is fundamental to note that in its effort to attain a probatory share in the UK market, the company must emulate expansion strategies that are similar to those of UK companies. This implies that the company will have to increase the fare in order to generate more revenue thus enhancing its ability to carry out its operations in the UK market. In order to effectively penetrate the market, Air Asia will need to establish its let maintenance, repair and overhaul (MRO) facility in UK (Aruan 36). Additionally, the company must establish administration offices in various UK cities. Thus resulting to increased administration costs an locution that the company is currently trying to avoid. Bas ed on the above discussion, it is clear that Air Asia will have to break a number of its business model to remain competitive in the UK market. However, it is crucial to note that a strategy such as increasing the travelling costs will ultimately contact the loyalty of its customers both locally and internationally. In the same way, increasing employees salaries is a strategy that the company will not only initiate in UK but also in all countries it has established operations. Thus resulting to increased costs and reduced profits. This implies that Air Asia entry of the UK market will be difficult. Paper 2. First Solars multinational business context and internal resources First Solar is a technology company that is based in Arizona. One of the key aspects that have enhanced the production capacity of the company is experienced and motivated work force. With more than 5,200 associates, the company has been able to raise a significant capital that has made it possible to diversify i ts product line thus attracting large number of customers especially in the European market. During its establishment, First solar narrow in the production of glass products rather than manufacturing of photovoltaics. Based on the expertise of the company founder Harold McMaster in the glass manufacturing, he diverted his skills to the solar industry. He was also